Since 1995 Natures Brands Herbal Choice Mari line has been offering consumers the best natural toothpastes. This is a non-abrasive toothpaste, that gently polishes with the natural mineral calcium carbonate. The sweet tasting fennel offers a pleasant sweet taste and a clean fresh breath. The consistency is between a tooth gel and a toothpaste. It is a fluoride free toothpaste as fluoride is a by-product from manufacturing plants and considered potentially dangerous due to its side effects. No artificial sweetener, such as saccharin is added. Saccharin was prohibited in the seventies however due to popular public demand it was allowed by the FDA as long as it had the required FDA warning label. All Herbal Choice Mari oral hygiene products are made in the USA. See all Herbal Choice Mari organic products on this organic certification link; http://www.naturesbrands.com/natures-brands-NOP-certified-organic-certificate.pdf
100% pure and natural, Packed in a thick eco-friendly violet glass pump bottle
Contains organic ingredients, Cruelty-free, vegan and vegetarian
Free from fluoride, saccharin, artificial sweeteners or preservatives, SLS or Ammonium LS
Free from gluten, dairy, soy, corn, peanuts, tree nuts, petrochemicals and No-GMO
Made in the USA.