Since 1995 Natures Brands Herbal Choice Mari line has been offering consumers the best natural toothpastes. This is a wonderful tasting peppermint with baking soda toothpaste that gently polishes your teeth using the natural mineral calcium carbonate and baking soda while the peppermint offers a clean fresh breath. No artificial sweetener, such as saccharin is added. Saccharin was prohibited in the seventies however due to popular public demand it was allowed by the FDA as long as it had the required FDA warning label. No fluoride is added as this is known to be a by-product from manufacturing plants and considered potentially dangerous due to its side effects. Also, fluoride causes discoloration of the teeth. In addition it is a glycerin free toothpaste with a consistency between a tooth gel and a toothpaste. It is non-abrasive, gentle enough for sensitive gums. No (Sodium Laureth or Lauryl Sulfate is a detergent used to foam). All Herbal Choice Mari oral hygiene products are pure and natural and made in the USA. See all Herbal Choice Mari organic products on this organic certification link; http://www.naturesbrands.com/natures-brands-NOP-certified-organic-certificate.pdf
100% pure and natural, Packed in a thick eco-friendly violet glass pump bottle
Contains organic ingredients, Cruelty-free, vegan and vegetarian
Free from fluoride, saccharin, artificial sweeteners or preservatives, SLS or Ammonium LS
Free from gluten, dairy, soy, corn, peanuts, tree nuts, petrochemicals and No-GMO
Made in the USA.