PLANT AND ION BASED: The plant-based enzymes of It’s So Pure scented laundry detergent is safe for children. The natural powdered detergent leaves no residue and keeps clothing smelling clean and fresh.
ALL NATURAL SCENTED DETERGENT: The non-toxic fragrance quality laundry detergent powder doesn’t contain phosphate or sulfate (SLS, SLES, SCS), bleach, chlorine, toxic chemicals, or animal byproducts. It is GMO and gluten free.
BABY SAFE: This is one of the best smelling laundry detergent and is gentle on sensitive and baby skin. It doesn’t cause rashes or irritation. The dye-free detergent is safe for achy, itchy skin and conditions like eczema and psoriasis.
IT ACTUALLY CLEANS: The innovative formula of the natural fragrance fresh laundry detergent uses ions and plant enzymes to remove stains and odors at the microscopic level. It delivers in-depth cleaning removing dirt and toughest stains.
SUPER AFFORDABLE BEST WASHING MACHINE CLEANER: Great for all High Efficiency washers and uses ions to soften hard water, just one bag of It’s So Pure Detergent can wash up to 100 loads of laundry, going easy on your pocket.