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Our goal is to create products that are safe for you and for the environment. That's why It's So Pure deep cleaning laundry detergent powder, created by a cancer survivor, uses plant-based ingredients that naturally remove stains, brighten colors, and leaves clothes smelling fresh and clean.NO HARSH CHEMICALS
Our eco-friendly detergent contains no phosphates, sulfates, chlorine, bleach, or other toxic chemicals that may harm the ecosystem or irritate your skin. We do not use animal byproducts, nor do we test our formula on animals. It is also GMO, allergen and gluten free.BABY SAFE
It's So Pure natural detergent is completely safe for infants and for every member of your family. It contains no dyes, fragrances, or artificial brighteners. The chemical free washing powder's formula is ideal for those with eczema, chemical sensitivities or allergies. It can even be used as a natural carpet and upholstery cleaner.TOUGH ON STAINS
Our natural detergent laundry powder has 10 times the normal cleaning power of traditional detergents. Powerful plant enzymes act at the microscopic level to expunge the toughest stains like wine, blood, and grass, and to remove the stinkiest odors like woodsmoke and pet odor. Can be used on all fabrics except silk and leather, without stretching the fibers, fading the colors, or leaving residue.100 LOADS
With just one bag of It's So Pure laundry detergent powder packs, you can wash up to 100 loads of laundry. Our concentrated natural washing powder takes less per load than liquid detergent, so you can wash more for less. It works great in hard water and can be used in both high efficiency and standard washers for clean, fresh-smelling clothes, no fabric softener necessary.